Low-Commitment Listing
Getting your product listed on Amazon is a smart play, even without a full-blown FBA program.
Product Discovery
Tap into Amazon as a powerful product discovery platform that extends your brand's reach.
Business Growth
Create a strategic presence without major investments, laying groundwork for future expansion.
Capture Demand From Your Broader Efforts
Marketing Efforts
Think about all the energy you're putting into retail stores, social media, or other marketing channels.
Customer Search
Curious shoppers search after seeing your product or ad, guess where many of them search? Amazon.
Critical Touchpoints
You need to have a preense at all the critical touch points for shoppers so they can find and buy your product.
Create a Presence Without Big Investments
Flexibility for Customers
Let shoppers buy where they want to buy, not where you want them to buy. At a minimum, just having your listing on Amazon add credibility for new to brand shoppers who are interested.
Fulfilled by Merchant (FBM)
Jumping straight into a full Amazon strategy could be overkill. For products with low price points and slow repeat purcahse, making the economics can be hard. But FBM can be a starting point that works.
Shopper Options
FBM has it's drawbacks, but giving shoppers the choice to buy and receive your product trumps them failing to find your product on Amazon and then choosing an alternative. Having a presence gives shoppers options.
Leverage Drop-Shipping for FBM
Partner with 3PL
If logistics sound overwhelming, consider partnering with a drop-shipping 3PL provider like Deliverr, Flow Space, or ShipBob. They handle FBM logistics, which can simplify things on your end.
Manage Expectations
Shipping times could be slower for some shopper, but for hot and trending products, this can work in your favor by suggesting high demand.
Build Awareness
It's also a smart way to build awareness and drive sales without straining your resources.
Boost Retailer Credibility and Track Retail Performance
Gather Insights
Amazon isn't just for selling. It's also a great place to gather insights. By tracking traffic to your product listings, you can gauge shopper interest and get a better read on how your retail strategy is performing.
Retail Buyer Attention
Retail buyers also pay attention to Amazon. Before picking up your product for their stores, they'll often check your presence on Amazon.
Signal Credibility
A well-organized and professional listing shows them that you're serious about growing your brand. It signals credibility and commitment to your product's success.
Tap Into Amazon as a Product Discovery Tool
Amazon's Role in Product Discovery
Amazon is not just a place people go to buy; it's where they go to search and discover new product. Increasingly, shoppers use Amazon as a first-to-search platform because if they are looking for a product. This just makes sense.
Shift from Google to Amazon
Google is still used for product discovery, but today, more and more shoppers look to Amazon for product discovery. Google is jammed with ads and irrelevant information that it's just easier. Amazon offers a streamlined search experience that focuses entirely on shopping.
Lay the Groundwork for Future Growth
Future Success
As you gain traction, you can grow your customers even more, add products, and get higher revenues and profits.
Transition to FBA
Depending on your product, when you can get to the multi-pack level, FBA can be profitable.
Ramp Up Advertising
When the time is right, advertise your product on Amazon.
Start Small on Amazon
High quality (converting) listings set the foundation for growth
Starting small on Amazon gives you a foundation to build on. As your brand scales, you'll already have a presence established, making it easier to transition to FBA or ramp up advertising when the timing is right. It's all about keeping your options open for long-term success.
Our FBA Pro Tips for Food Brands
Product Configuration
When you're selling on Amazon, figuring out the right product configuration is just as important as deciding to list there in the first place. Should you sell individual units, or would a multi-pack make more sense?
Multi-Pack Benefits
For a lot of food brands, selling a multi-pack can be way more economical. You can optimize shipping costs, and the higher price of a multi-pack can make it easier to hit Amazon's free shipping thresholds or minimum order values.
Packaging Dimensions
Packaging size has a big impact on your Amazon success. In retail it's about taking up space, but for Amazon packaging can drive fees up. High profits come from reducing these fees with optimized packaging.
Introducing New Products
Shoppers can be hesitant to buy a big quantity of a product they've never tried before. That's why a lot of emerging food brands create smaller multi-packs or offer single-unit options to introduce their products.
Co-Packer Expertise
Treat your co-packers like partners. Ask them for input on packaging and multi-packs. Even small tweaks based on their expertise can give you a competitive edge on Amazon.
Long-Term Strategy
You might have to take a hit on margins or even lose money upfront. But the goal is to win over customers and build long-term loyalty. When shoppers love your product, they're way more likely to come back for future purchases, often in bigger quantities.Ready
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Why Food Brands Should Consider Amazon (Even Without Going All In)